Monday, January 14, 2013

How Slot Machines Raise Our Hopes, Even When We’re Losing - NYTimes.com

A case study in exploiting cognitive biases

“What may not be so evident is how a shift in casino gambling to screen-based games contributes to gambling addiction. It’s a story that would fill a book — and just such a book has arrived: “Addiction by Design: Machine Gambling in Las Vegas” by Natasha Dow Schüll, an associate professor in the Program in Science, Technology and Society at M.I.T. The book offers a history of digital technology in casino gambling and shows how it grabs hold of players in ways never before available to equipment makers.”

How Slot Machines Raise Our Hopes, Even When We’re Losing - NYTimes.com

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