Monday, January 07, 2013

At Disney Parks, a Bracelet Meant to Build Loyalty (and Sales) - NYTimes.com

Another opportunity to trade personal data for convenience and services
"Imagine Walt Disney World with no entry turnstiles. Cash? Passé: Visitors would wear rubber bracelets encoded with credit card information, snapping up corn dogs and Mickey Mouse ears with a tap of the wrist. Smartphone alerts would signal when it is time to ride Space Mountain without standing in line.
Fantasyland? Hardly. It happens starting this spring."
At Disney Parks, a Bracelet Meant to Build Loyalty (and Sales) - NYTimes.com
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