Thursday, August 02, 2012

Google Acquires Wildfire, Will Now Sell Facebook And Twitter Marketing Services [Update: $350M Price] | TechCrunch

More Google/Wildfire analysis.  I'm reminded of a 2010 Eric Schmidt comment: "'The best thing that would happen is for Facebook to open up its data,' Mr. Schmidt said. 'Failing that, there are other ways to get that information.' He declined to be specific." (quoted from Fortune)
"Now it’s successfully bought one of Facebook’s biggest marketing partners. [Update: Dave McClure of 500 Startups, an early Wildfire investor, this morning commented here that the $250 million price tag we reported was "substantially lower than actual". Now we've learned from a source close to Wildfire that it was bought by Google for $350 million -- nearly 25 time the $14.1 million it had raised through its Series B. With earnouts and employee bonuses the total price Google pays could be $400 million]"
Google Acquires Wildfire, Will Now Sell Facebook And Twitter Marketing Services [Update: $350M Price] | TechCrunch
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