Sunday, August 26, 2012

Amazon looks at book purchases to size up presidential race | Webware - CNET

Amazon joins Twitter, Google, and Microsoft in tracking election-related information and trends

“Amazon is culling sales data to determine what the election season conversation might be about in each of the 50 U.S. states.

The e-retail giant yesterday launched the Amazon Election Heat Map 2012. The map lists all 50 states, as well as the District of Columbia, and assigns either a red or blue color to each, depending on the number of conservative- or liberal-minded books purchased by citizens. If a state has purchased more liberal books, it'll be shaded blue. States with more conservative book purchases will be shaded red.”

A snapshot of the Amazon map:

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Amazon looks at book purchases to size up presidential race | Webware - CNET

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