"Google will pay about $23 million for the brand, according to a person close to the deal who was not authorized to speak publicly about the terms. The companies declined to comment on the purchase price. It is a small acquisition for Google, but important for several of Google’s up-and-coming businesses.Google Plans to Buy Frommer's Travel Guides - NYTimes.com
The deal shows how crucial a business local search and reviews are for Google. It is also the latest evidence that Google is trying to transform itself into a media company — making its mission not just to show the most relevant links from around the Web, but to produce that information as well."
Tuesday, August 14, 2012
Google Plans to Buy Frommer's Travel Guides - NYTimes.com