Facebook: The Real Presidential Swing State - Technology Review

Sign of the times

"So don't be surprised—especially if you live in a state that is considered up for grabs, such as Ohio or Florida—if you hear from an old college friend with a political pitch based on what the campaign thinks is important to you, as suggested by your Facebook data. If you've "liked" a page blaming Obama for high gas prices, you might be reminded about his pro-drilling positions. "

Facebook: The Real Presidential Swing State - Technology Review