More speculation about Google’s rumored retail ruminations
"As a Prime user, I only look for products on Google and other channels if I can't find it on Amazon," Wingo added. "Amazon has created a lock-in and they have the world's best product search engine. That's 40 percent of the Internet that Google really can't afford to lose serious share on."
Google's plan under consideration stops short of selling directly to consumers, the Journal cited a person familiar with the matter as saying.
Google will instead work with retailers' websites, combining an existing product-search feature that directs shoppers to those sites, with a new shipping service that it intends to create and oversee, the Journal reported.