Apparently as much about for-profit Twitter as “A Twitter for My Sister”
The most important part of the Twitter redesign for marketers is the new, enhanced profile functionality. It gives them a “much richer canvas,” as Twitter CEO Dick Costolo said earlier today. The new brand profile pages are available to a limited number of companies now but will be rolling out more broadly in the coming weeks.
In addition to the customizable background, the top of the page now allows more brand identity content.