By the time the press and punditry have reached something close to consensus on Amazon’s goals for the initial Kindle Fire, there will probably be several new devices in the product family
Now, neither of us are given to conspiracy theories, hence our use of conditional verb tenses. But it's still striking that despite the device's flaws, analysts are maintaining their predictions that Amazon will move three to five million units this quarter. And despite the device's flaws--indeed, to a certain extent, because of them--the Fire will drive more and more purchasing on Amazon.com. All of which may wind up making the Fire one of the most lucrative mediocre products in history.