Tuesday, December 13, 2011

Apple Softens Stance to Lure Mobile Ads - WSJ.com

Still impressive estimated market share

But response so far has been tepid: Marketers say they have been turned off by iAd's high price tag as well as Apple's hard-charging sales tactics and its stringent control over the creative process.

Google's AdMob service, on the other hand, is priced more reasonably, ad executives say, and is available on a wide array of devices—not just Apple products.

In response, Apple is making some changes. It is showing more willingness to bargain on the spending commitment it requires of advertisers.

[…]

[APPLEADS]

Apple Softens Stance to Lure Mobile Ads - WSJ.com

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