Tuesday, December 13, 2011

People Now Spend More Time With "Mobile" Than Print Mags, Newspapers Combined [Marketing Land]

Check the full post for more details.  On a related note, eWeek, née PC Week, published its final print issue last week. [20111214 update from Ziff Davis (via email): "You are currently a subscriber to eWEEK, Baseline and/or CIO Insight magazine, published by Ziff Davis Enterprise. As of January 1, 2012, all subscriptions will only be available in a digital format. Print delivery will be discontinued. We’re also increasing frequency: Baseline and CIO Insight will be published monthly and eWEEK will be published every other week."]
According to an eMarketer analysis of time spent with media, TV and mobile saw significant gains vs. 2010 — with conventional TV the winner and still champion. According to the data presented, the average US adult spends about 4 hours and 34 minutes per day watching TV. Multitasking is counted as time spent independently with each medium.
People Now Spend More Time With "Mobile" Than Print Mags, Newspapers Combined

1 comment:

Peter O'Kelly said...

Hmm -- I received another dead-tree eWeek issue today (mysteriously dated 12/5/2011), so apparently it isn't yet digital-only