Tuesday, December 13, 2011

People Now Spend More Time With "Mobile" Than Print Mags, Newspapers Combined [Marketing Land]

Check the full post for more details.  On a related note, eWeek, née PC Week, published its final print issue last week. [20111214 update from Ziff Davis (via email): "You are currently a subscriber to eWEEK, Baseline and/or CIO Insight magazine, published by Ziff Davis Enterprise. As of January 1, 2012, all subscriptions will only be available in a digital format. Print delivery will be discontinued. We’re also increasing frequency: Baseline and CIO Insight will be published monthly and eWEEK will be published every other week."]
According to an eMarketer analysis of time spent with media, TV and mobile saw significant gains vs. 2010 — with conventional TV the winner and still champion. According to the data presented, the average US adult spends about 4 hours and 34 minutes per day watching TV. Multitasking is counted as time spent independently with each medium.
People Now Spend More Time With "Mobile" Than Print Mags, Newspapers Combined
Post a Comment