Friday, December 16, 2011

Smelling a Hit, Amazon Opens Up About the Kindle - NYTimes.com

More Kindle projections

Gene Munster, an analyst with Piper Jaffray, said Kindle sales now look as if they will be “slightly better” than he had forecast. He previously estimated fourth-quarter sales of nine million Kindles — four million Fires and five million other devices. Now he is raising his forecast to 10 million to 12 million.

That is close to the number of tablets Apple is expected to sell. Mr. Munster is estimating iPad sales this quarter of 13.5 million.

Amazon declined to say why it was suddenly so forthcoming. Mr. Munster attributed the release to pressure from investors as well as a more fundamental strategy: If your product is being attacked, you talk it up.

Smelling a Hit, Amazon Opens Up About the Kindle - NYTimes.com

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