Evernote's Next App Is Going To Scare Lots Of Startups To Death [Business Insider]

Lots on Evernote’s to-do list lately

We asked Evernote CEO Phil Libin point-blank if to-do lists, which are a popular use for Evernote, are coming. "To-do lists are coming," he said after taking a deep breath.

While Libin gave us the traditional line Silicon Valley startups always trot out about not wanting to "kill" anyone or "seeing the world in a zero-sum way", we're sure this will give cold sweats to the legions of to-do apps like Remember The Milk, Things, OmniFocus and others. So many people already use Evernote to organize their lives that, if it's as well thought-out as Evernote's other apps, it will get many people to use it.

Libin also took pains to stress that it wouldn't look and feel like traditional to-do list apps. "I don't want a to-do app, I want a DO app. I don't want a list," Libin said.

Evernote's Next App Is Going To Scare Lots Of Startups To Death