I’m guessing it’s a code name, as Google’s dictionary defines “schemer” as “A person who is involved in making secret or underhanded plans”; also see Google+ Responds to Facebook Events With Schemer [Mashable]
Oh Google, your aptly named new product Schemer doesn’t have us fooled. We know you’re calling it a new way to discover things to do, but we see this for what it really is — an assault against Foursquare and the company’s hold over quality location-based content, city tips and to-dos.
Let’s start with the basics. Google Schemer launched earlier today as an invite-only Web application designed to help people explore new and familiar cities.