Tuesday, December 06, 2011

Google, Facebook Own Nearly 50 Percent of Web Ad Market - Peter Kafka - Media - AllThingsD

Excerpt from an Internet advertising snapshot

[…] It pegs Google’s share of the overall Web ad market at 44 percent, a number that has been steadily increasing for years, with the exception of a one-year hiccup in 2009.

The other takeaways are also old news: Microsoft, Yahoo and AOL are foundering and have been for years (hence their new alliance). And Facebook is starting to generate a real ad business — as opposed to just a very sticky Web site.

Google, Facebook Own Nearly 50 Percent of Web Ad Market - Peter Kafka - Media - AllThingsD

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