Wednesday, December 07, 2011

Amazon Will Pay Shoppers $5 to Walk Out of Stores Empty-Handed - Tricia Duryee - Commerce - AllThingsD

Deftly leveraging others’ bricks-and-mortar; also see Amazon Gives Price-Checking Shoppers a Bigger Discount (NYT)

Amazon is offering consumers up to $5 off on purchases if they compare prices using the online giant’s mobile phone application in a store.

The promotion goes live Saturday and will serve as a way for Amazon to increase usage of its bar-code-scanning application, while also collecting intelligence on prices in the stores.

Amazon Will Pay Shoppers $5 to Walk Out of Stores Empty-Handed - Tricia Duryee - Commerce - AllThingsD

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