Deftly leveraging others’ bricks-and-mortar; also see Amazon Gives Price-Checking Shoppers a Bigger Discount (NYT)
Amazon is offering consumers up to $5 off on purchases if they compare prices using the online giant’s mobile phone application in a store.
The promotion goes live Saturday and will serve as a way for Amazon to increase usage of its bar-code-scanning application, while also collecting intelligence on prices in the stores.
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