Excerpt from an extensive profile
Today, Mr. Hoffman splits his time between Greylock’s offices on Sand Hill Road in Menlo Park, Calif., and LinkedIn’s headquarters here in Mountain View. Again, he senses that a new Web is stirring. In the same way that social media redefined the Internet, he sees another tectonic shift on the horizon.
This one, he believes, will be driven by data. Mr. Hoffman has been investing in companies that are data-driven or starting to work with data in interesting ways. For instance, even though two Greylock investments, Shopkick and Groupon, focus on retailing, both aggregate a huge volume of information on user spending habits. LinkedIn, too, has been trying to leverage the data on its site by, for example, making it more searchable.