Monday, November 21, 2011

Google+'s secret weapon against Twitter and Facebook [The Next Web]

Excerpt from a snapshot of a creative application of Google+

Google+ still has a long way to go. Since the company doesn’t have to figure out a business model for the platform anytime soon, the team can innovate and listen to its users needs. Twitter is at a crossroads where every feature they introduce has to somehow set up the company for a future revenue stream. Facebook is also making many tweaks to learn more about you to make its ads smarter.

Google+ is clean, focuses on people and content, and has found a hole in the defense of other social networks that it can drive a truck right through. Musk is living proof that Google is building a service around people, which is the smart thing to do. The company is paying attention to usage patterns and success stories like Musk’s, and putting the pedal to the metal on bringing more and more useful features to its forty million plus users.

Google+'s secret weapon against Twitter and Facebook

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