Check the related discussion thread for more perspectives on the new Google+ Pages feature
I've looked at nearly a dozen brand pages here on Google+. Overall the Google+ brand pages are lack luster and absent are any unique features. It's just a river of news and a row of pictures at top.
While I know that Google is slowing rolling out features, we'll need to see something unique here to make it stand out.
I'm expecting an platform with open APIs to a select number of vendors beyond their read-only 'ego' feed.
Also, I did speak to one social strategist at a large software company, and he said they weren't sure if G+ was going to make it, and what type of content they should put here, beyond just replicating FB content