A less “frictionless” future for Facebook
These changes stand to cloud Zuckerberg's vision of a privacy-free future for a couple of reasons. First of all, Facebook is historically not a big fan of making users opt-in, regardless of negative feedback. […]
Then there's the matter of the FTC audits. We don't yet know how aggressive the scrutiny will be — Google's agreement required "audits conducted by independent third parties every two years to assess its privacy and data protection practices" — but more aggressive regulation present new barrier at a time when Facebook is trying to break down walls that stand to stifle its growth.