Monday, November 07, 2011

Disney and YouTube Make a Video Deal - NYTimes.com

Check the article link for details on why this deal is strategic for both Disney and Google

The Disney-YouTube partnership follows YouTube’s announcement late last month that it planned to create dozens of channels featuring comedians, sports stars, musicians and other entertainers. It is also offering cash advances to prospective producers that totaled more than $100 million, according to people with knowledge of the plan but who were not authorized to speak publicly. The investments in the channels reflect Google’s belief that the Internet is the third phase of the television business, after network TV (with a few channels) and cable TV (with hundreds).

Disney and YouTube Make a Video Deal - NYTimes.com

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