It’s going to be a long week for Facebook’s PR department
What will hold him back — what has already caused Zuckerberg to backtrack on some features, to make changes on privacy settings — is the freaky line. He has to remain mindful of which new innovations in gathering information on his customers are going to freak out too many of them to be worth the trouble.
Over on Google+ (!!), Scoble's post has some serious back-and-forth going in the comments. There's plenty of anxiety there, and cautionary tales. (Do look for the gentleman whose colleagues were alerted, through Spotify, that he was listening to a song with a funny name. It's now his nickname at work.)