A PC market dynamics snapshot
"The PC has become commoditised so it can sell at lower prices," said Mr Atwal. "And that's been exaggerated by the economic downturn."
Even though the PC is cheap and is getting cheaper, that is not tempting people to pick up a new one.
"Instead," said Mr Atwal, "we're investing in other devices."
In these tight times, people appear unwilling to spend cash on something they already have. Evidence suggests they are using it to buy the gadgets they do not own - such as tablets and smartphones.