Maybe Google TV will be a killer app … on Apple’s anticipated TV products
More to the point: even if Google finally has hacked it, greatly improving their product, will it catch on? "Until Google TV appears as a native application on the living-room television, it's not going to be relevant to most people," analyst Michael Pachter recently told MarketWatch. "Netflix won the living room by being native on Blu-ray players and game consoles, and when Google TV does the same, people will begin to care."
The real key for Google TV adoption to take off may be in hardware, not software--the very issue that Google says it's not tackling right now. For people to fall in love with Google TV, it may have to find its way into the devices that people already own, or that they were going to by [sic] anyway.