Friday, July 08, 2011

Nickelodeon Creates Made-for-Twitter Story to Promote SpongeBob - Liz Gannes - Social - AllThingsD

Anyone else sensing lately that perhaps Twitter has jumped the shark?

Nickelodeon is creating a made-for-Twitter story to promote a new episode of “SpongeBob SquarePants” next week.

“The Ice Race Cometh: A Twitter-Tale” will be a series of trash-talking tweets and photos from various SpongeBob characters preparing to compete in “The Bikini Bottom Great Sleigh Race.” The Twitter promotion will run July 12-15 in preparation for the premiere of the new SpongeBob episode called “Frozen Face Off” on the 15th.

Nickelodeon Creates Made-for-Twitter Story to Promote SpongeBob - Liz Gannes - Social - AllThingsD

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