Still selling a lot of iPod touch units, however
But the trend is clear. Although Apple (AAPL) still owns more than 70% of the MP3 player market, the company has shifted its attention to smartphones and tablets that also play music. Even the iPod touch, which according to Piper Jaffray's Gene Munster has accounted for more than 50% of iPod sales every non-holiday quarter since 2010, is getting less love from Apple. This summer, for the first time since it was introduced, a free iPod touch is not being thrown in with every Mac purchased as part of the company's Back to School promo.