Excerpt from more Amazon Android tablet analysis/speculation
That Amazon library gives it a leg up on most other tablet makers hoping to take on Apple. Amazon also has a strong, long-standing connection with online shoppers, which gives the company a slick way to sell both the device and associated content. The ongoing success of the Kindle has also given Amazon valuable experience in developing a content-centric device. And with a successful and visible brand in the Kindle, consumers may be more motivated to give the newcomer tablet a try.