Friday, July 29, 2011

The Epocrates App Provides Drug Information, and Drug Ads - NYTimes.com

This is your doctor’s smartphone on drugs; any questions?

Epocrates has won over nearly half of the nation’s doctors for its free smartphone apps that lets them look up information on drug dosing, interactions and insurance coverage while seeing a patient. 

But like so much else on the Web, “free” comes with a price: doctors must wade through marketing messages on Epocrates that try to sway their choices of which drugs to prescribe.

The Epocrates App Provides Drug Information, and Drug Ads - NYTimes.com

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