Tuesday, July 26, 2011

Sidestepping Apple: From Amazon to Condé Nast, Companies Rethink App Strategies | Epicenter | Wired.com

Final paragraphs of an Apple App Store reality check

So who wins? Amazon wins — because it has one web store where you can buy all your newspaper and magazine subscriptions and your books. Flipboard wins — because it can handle all of the revenue and advertising deals on the back end, where the customer doesn’t have to worry about them, and show readers high-quality content from magazines and the web. Google wins, maybe — if it can get anyone interested in OnePass and/or sell content to its Android base the way Apple can to its own.

Anyone wins who can provide a unified portal for both customers and publishers to manage content for tablets and crucially, a great experience for readers. Apple may own the app store and the hardware, but that doesn’t mean they’re the only game in town.

Sidestepping Apple: From Amazon to Condé Nast, Companies Rethink App Strategies | Epicenter | Wired.com

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