Sunday, July 24, 2011

What Apple Has That Google Doesn’t - An Auteur - NYTimes.com

Design different

AT Apple, one is the magic number.

One person is the Decider for final design choices. Not focus groups. Not data crunchers. Not committee consensus-builders. The decisions reflect the sensibility of just one person: Steven P. Jobs, the C.E.O.

By contrast, Google has followed the conventional approach, with lots of people playing a role. That group prefers to rely on experimental data, not designers, to guide its decisions.

What Apple Has That Google Doesn’t - An Auteur - NYTimes.com

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