Monday, July 25, 2011

Tablets Give E-Commerce a Real-World Feel - NYTimes.com

A sign of the tablet times

When people feel like shopping, they are increasingly pulling out iPads and other tablets, so much so that shopping on tablets could someday outpace shopping on smartphones and even computers.

That is the conclusion of a report by Forrester Research that is to be published Monday, based on a joint survey with Bizrate Insights. Even though just 9 percent of shoppers own tablets, sales from tablets already account for 20 percent of mobile e-commerce sales, the report said, and 60 percent of tablet owners have used them to shop.

Tablets Give E-Commerce a Real-World Feel - NYTimes.com

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