Monday, July 25, 2011

Bing Becomes a Costly Distraction for Microsoft - Breakingviews - NYTimes.com

Excerpt from a think-different Bing perspective

Microsoft needs to concentrate on a different kind of search: finding a buyer for Bing, its online search business. Bing is the industry’s distant No. 2 after Google. It has become a distraction for the software giant — one that costs shareholders dearly. The division that houses Bing lost $2.6 billion in the latest fiscal year. Facebook, or even Apple, might make a better home for Bing. A sale would be a boon for Microsoft’s investors.

Bing Becomes a Costly Distraction for Microsoft - Breakingviews - NYTimes.com

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