Thursday, May 05, 2011

The Tupperware Party Moves to Social Media - Advertising - NYTimes.com

An interesting social media milestone

LOOKED at a certain way, the venerable Tupperware party could be deemed an early form of social networking or word-of-mouth marketing. Now, the Tupperware parent is making a big bet on the contemporary, digital equivalents.

Next week, the Tupperware Brands Corporation plans to significantly increase its presence in social media like Facebook and Twitter, which more consumers are using as ways to connect with marketers as well as one another.

The Tupperware Party Moves to Social Media - Advertising - NYTimes.com

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