Wednesday, May 04, 2011

Google Takes to TV to Promote Chrome Browser - NYTimes.com

A new dimension to Browser War 2.0

But, as Google amusingly discovered when it toured Times Square with a video camera to ask people what a browser is, many people don’t know the name of their browser or that they can download a different browser than the one preloaded on their PC.

“The browser’s probably the most important piece of software on anyone’s computer, but a lot of people, the people we’re targeting with these TV spots, don’t know what a browser is,” said Robert Wong, creative director of the Google Creative Lab.

Another challenge: Google developed Chrome because it didn’t think the existing browsers were good enough for its products. But in many ways, rival browsers have since caught up.

Google Takes to TV to Promote Chrome Browser - NYTimes.com

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