A new dimension to Browser War 2.0
But, as Google amusingly discovered when it toured Times Square with a video camera to ask people what a browser is, many people don’t know the name of their browser or that they can download a different browser than the one preloaded on their PC.
“The browser’s probably the most important piece of software on anyone’s computer, but a lot of people, the people we’re targeting with these TV spots, don’t know what a browser is,” said Robert Wong, creative director of the Google Creative Lab.
Another challenge: Google developed Chrome because it didn’t think the existing browsers were good enough for its products. But in many ways, rival browsers have since caught up.