Wednesday, January 19, 2011

Yahoo! Concedes Identity Race by Allowing Login with Facebook and Google OpenIDs [Inside Facebook]

Interesting Internet identity ideas

Yahoo! has announced that it will open its network of sites to third-party authentication through Facebook and Google OpenIDs. Users will be able to login or create accounts on the web versions of Flickr, Yahoo! News, and other services with their Facebook or Google account. By becoming an OpenID relying party, Yahoo! has conceded the race to become the premier online identity provider, and settled into its role as a content portal.

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This leaves Facebook and Google to compete for the role of defacto internet identity provider. Despite Gmail’s supremacy and the wealth of Google services that integrate identity, it’s Facebook that owns the social graph. The widespread adoption of Facebook Connect and its social plugins, and the importance of their social recommendations to ecommerce and content engagement position Facebook to better control identity on the internet.

Yahoo! Concedes Identity Race by Allowing Login with Facebook and Google OpenIDs

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