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In a way, part of the reason Page took control seems a response to the rise of Facebook (though surely there are many factors at play). Page has now reinstated himself in a sacred position in Silicon Valley: the founder CEO.
One of the most impactful things the social Web has done is raised a new founder CEO to the tippy top of the tech industry: Mark Zuckerberg. And according to sources, the rise of Zuckerberg has been especially hard for Google co-founders Larry Page and Sergey Brin to watch.
Zuckerberg was just named Time Magazine’s Person of the Year, an honor Page and Brin have never received. His company also just arranged a deal to raised money at a $50 billion valuation, making his own stake worth $15 billion, which happens to be the approximate net worth of both Page and Brin.