Sunday, January 16, 2011

How YouTube’s Global Platform Is Redefining the Entertainment Business | Fast Company

Small world – from an extensive YouTube profile:

Kamangar's savviest move to remedy this problem came last September when he hired away Robert Kyncl from Netflix. During his seven years there as the VP of digital content, Kyncl negotiated thousands of on-demand titles for Netflix's streaming service. Kyncl is now YouTube's global head of TV and film entertainment. Says Kamangar with a coy smirk: "He wasn't convinced right off the bat, but we convinced him. I spent quite a bit of time going to L.A. -- well, he can tell you about our late-night drinking sessions."

Kyncl, still less than 90 days into the job when we meet during one of his regular trips from L.A. to San Bruno, understands exactly why he's there: "What I generally call myself is the translator between Silicon Valley and Hollywood," says the 40-year-old exec. "What they [Hollywood] want is somebody who helps them monetize content in the right way, not in pennies but in dollars. That's our objective."

How YouTube’s Global Platform Is Redefining the Entertainment Business | Fast Company

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