Tuesday, January 25, 2011

Google Joins Mozilla With Opt-Out Plug-In for Chrome | Arik Hesseldahl | NewEnterprise | AllThingsD

Interesting times

Not to be outdone by its rivals at Mozilla, Google released an add-on for its Chrome Web browser that allows users to opt out from ad-tracking cookies.

The move is a response to a call by the Federal Trade Commission for a “do not track” mechanism to let users decide not to allow advertising cookies to track their online movements for the purposes of personalizing the ads they see on the Web.

Google Joins Mozilla With Opt-Out Plug-In for Chrome | Arik Hesseldahl | NewEnterprise | AllThingsD

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