Thursday, January 27, 2011

Netflix Plans to Use Facebook to Split Households Into Personal Accounts | Liz Gannes | NetworkEffect | AllThingsD

Perhaps a new option for being alone together

In addition to helping identify discrete people within a household, Facebook integration would presumably allow Netflix to help users to do things like share their personal viewing history in their news feed and recommend videos to friends. Understanding social networks could improve Netflix’s famously honed recommendation algorithm. It might also be an opportunity for Netflix to create social viewing experiences.

Netflix Plans to Use Facebook to Split Households Into Personal Accounts | Liz Gannes | NetworkEffect | AllThingsD

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