Excerpt from a Twitter snapshot
Twitter, which has more than 175 million registered users globally, is competing for advertising dollars with larger companies such as Google Inc. and social-networking rival Facebook Inc. The company will need to boost its user base while demonstrating that ads posted on its pages are effective, Williamson said. A December Pew Research Center report said only 8 percent of U.S. Web surfers use Twitter, she noted.
“The company is definitely attracting brand advertisers,” Williamson said. “The difference is going to be whether Twitter can prove itself to advertisers as delivering results. I think this will be the year that we know a lot more.”