A sign of the Times
Under the new system, expected to be rolled out next month, the Times will sell an Internet-only subscription for unlimited access to the Times site, as well as a broader digital package that bundles the Times online with its application on the iPad, according to a person familiar with the matter. Subscribers to the print edition of the paper will get full online privileges at no additional cost, Times executives have said.
Times Co. executives have said that only about 15% of the paper's online readers are "heavy users," meaning the vast majority probably won't trigger a payment requirement. And half or more of the site's traffic in some months comes through the "side door," or from search engines, social-networking sites and other sources.