Friday, January 28, 2011

Salesforce.com To Plug Chatter.com During The Super Bowl | Arik Hesseldahl | NewEnterprise | AllThingsD

Salesforce social innovation through imitation

I got a quick look at Chatter.com today with the folks at Salesforce. At first glance it looks a lot like Facebook. Almost identical. Kraig Swensrud, VP of marketing at Salesforce, told me that’s deliberate. Facebook, he says, has trained people to collaborate in a certain way, and was always in mind as Chatter was being built. “The fundamental mantra was, ‘Why isn’t collaboration software more like Facebook?’” he said. Now apparently it is.

Salesforce.com To Plug Chatter.com During The Super Bowl | Arik Hesseldahl | NewEnterprise | AllThingsD

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