Salesforce social innovation through imitation
I got a quick look at Chatter.com today with the folks at Salesforce. At first glance it looks a lot like Facebook. Almost identical. Kraig Swensrud, VP of marketing at Salesforce, told me that’s deliberate. Facebook, he says, has trained people to collaborate in a certain way, and was always in mind as Chatter was being built. “The fundamental mantra was, ‘Why isn’t collaboration software more like Facebook?’” he said. Now apparently it is.