More details on MySpace’s decline, which will now probably accelerate
On one level, the decline of MySpace again shows the fragility of social media where fickle consumers and changing tastes can make sensations out of services like Tribe and Friendster that quickly fade from public imagination. According to comScore, MySpace reported 54.4 million users at the end of November, a loss of more than nine million from the previous year.
“MySpace was like a big party, and then the party moved on,” said Michael J. Wolf, the former president of Viacom’s MTV Networks and managing partner at media consulting firm Activate. “Facebook has become much more of a utility and communications vehicle.”