Tuesday, November 09, 2010

Websites Rein In Tracking Tools in Pursuit of Profit - WSJ.com

Big stakes in advertising and privacy

Many Web publishers are finding that tracking software is operating on their sites without their knowledge. Some worry they are missing out on an opportunity, since others are profiting by selling data about the sites' users for ad-targeting purposes.

Sites are also worried outsiders may gain access to sensitive information about their visitors, raising privacy alarms.

Websites Rein In Tracking Tools in Pursuit of Profit - WSJ.com

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