A timely Facebook/Google competitive landscape snapshot – but I don’t think we need to start feeling sorry for Google just yet; search and social are still mostly complementary domains, and both are lucrative for advertising (at the expense of traditional advertising channels, to revisit the zero-sum game dimension). Facebook may well prevent what might have otherwise been a Google near-monopoly in Internet advertising, but Google still has plenty of growth potential.
Facebook, which began its life as a small private club for Ivy Leaguers, now has its sights set on what might be the net’s biggest pot of gold yet: a way of placing ads anywhere on the net with a granularity Google can only dream of — in no small part because Google promised its users never to go down that path.
And that’s why Google, the web’s most successful advertising company, sees Facebook, not Microsoft’s Bing, as its biggest rival.
Singel-Minded: How Facebook Could Beat Google to Win the Net | Epicenter | Wired.com
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