Monday, November 15, 2010

Car Makers Recruit Social-Media Savvy for Ad Campaigns - WSJ.com

More evidence Twitter is jumping the shark

Car companies have long tapped high-profile celebrities to spread word of mouth about new cars by test driving them around town. Now they are turning to a similarly powerful but cheaper source: young social-media influencers who have strong online followings.

For its new compact Lexus, Toyota Motor Corp. is enlisting people with a strong following on Twitter and other social media to create buzz around its products.

Car Makers Recruit Social-Media Savvy for Ad Campaigns - WSJ.com

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