Friday, November 19, 2010

BBC News - MySpace deal looks to Facebook to gain and retain users

MySpace is officially off the Facebook competitive radar…

Industry analyst Augie Ray of Forrester Research told BBC News there were gains for both companies with this deal.

"People have come to think of MySpace in a certain way and while I don't think this deal will help them attract a lot of users it is necessary that those people on the site enjoy the MySpace experience and I think this helps.

"This is also a good opportunity for Facebook to demonstrate that the information you have about yourself and about your friends belongs to you. In many respects this is about Facebook changing attitudes over ownership of data than anything else."

BBC News - MySpace deal looks to Facebook to gain and retain users

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