Monday, November 22, 2010

Latest apps let discounts find you. But will retailers see an advantage in mobile coupons? - The Boston Globe

See the link below for a snapshot of mobile coupon players

In an age when few of us leave home without a mobile phone in our possession, it seems obvious that the crinkly paper coupon would be ready for a digital upgrade. Businesses hope that the right offer on the screens of our smartphones might pull us over their thresholds, and that bargain-seekers may not be able to resist offers like a half-priced sandwich in the North End presented to them when they’re in the neighborhood.

So how do you get these new digital discounts, and who are likely to be the winning players in this market?

Latest apps let discounts find you. But will retailers see an advantage in mobile coupons? - The Boston Globe

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