A sad and speculative salvage operation
Mr. Diller had more than a few good reasons to think twice about not being too territorial when it came to sharing control with Mr. Harman. Starting his own print version of The Daily Beast would be costly. Newsweek had a brand and all the infrastructure in place needed to go to print on Day 1.
Plus, by rolling Newsweek.com into The Daily Beast, they could hope to absorb some of the nearly five million unique visitors Newsweek clocks each month. The Daily Beast’s traffic growth has slowed lately, though it is up tenfold to more than two million a month since the site made its debut in October 2008, according to comScore.
Newsweek.com will cease to exist after the merger, and anyone who types the URL into their browser will be redirected to TheDailyBeast.com, Mr. Colvin said.