Perhaps the Googleplex gang should check out The Master Switch to study a few case studies on earlier information empires – including the one that’s not welcoming them to TV-land
Google hasn't radically changed its pitch for Google TV since May, but the sting of getting blocked from showing sites of major broadcasters such as ABC, CBS, and NBC appears to have prompted a renewed emphasis on making nice with content owners and distributors. Indeed, the title of his talk was "The Web Is Now a Channel," the implication being that TV is still the central experience, and the Web is just part of that. But clearly it's going to be a big part eventually, and how big and in what way is what TV people in LA and New York are worried about.
Google TV Chief: The Web Is Now a Channel - Technology Review
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